Three places, one way of working

I own the full strategic stack for a pre-seed founder, across market, product, financial and go to market, working as a de facto strategy lead rather than a single workstream contributor.

I built the analytical case for the founder's vision that reframed the core product bet, moving it from a feature consolidation play to a scalable, network effect driven product, then turned that into board ready strategy.

I am the founder's thought partner on the ambiguous, high stakes calls, positioning, pricing model and moat, pressure testing assumptions and surfacing risks while they are still cheap to fix.

I turned more than 25 complex cloud and AI offerings into commercial frameworks that executive stakeholders could act on, which made deals move faster in a crowded B2B market.

I ran a four channel outbound motion across calls, email, LinkedIn and follow ups, and kept Salesforce clean enough that forecasting actually meant something.

I took full P&L ownership, redesigned management structures, rebuilt financial reporting and recruited the team from scratch, moving the organisation from losing money to +110,000 SEK in nine months.

A new operating model and performance framework lifted utilisation to 94 percent and made 16 of 17 consultants fully billable.

I led 17 consultants through B2B market validation, commercial discovery and close, which won seven new client projects.

Promoted three times in eighteen months. As Lead Transformation Strategist I aligned the Student Union and Advisory Board around a new long term vision that kept the organisation from being dissolved.